We aspire to redefine wellness and make it reachable for most Americans.
Advertisers try to convince us that we’re not thin or muscular enough. They appeal to our insecurities to sell us stuff. But deep down, most of us realize that wellness isn’t superficial (a size zero dress or bulging biceps). Wellness is a journey of holistic transformation and our capacity for fulfilling our life missions.
We started Fig to lower barriers (time, complexity, etc.) to wellness and make it easier for loved ones to encourage one another forward. Our team is laboring to create a future where most Americans achieve radically higher wellness – a future where we experience more richness in our most important relationships, more physical vitality, much less disease, and more spiritual and emotional fulfillment.
Our team at Fig is just getting started. We hope you’ll join us. Together, let’s enhance human flourishing.